Delusional
Every founder is called delusional before they're called successful.
The world has never been changed by people who thought realistically.
Every breakthrough, category-defining business and industry leader was once dismissed as too ambitious, too risky or completely delusional.
DELUSIONAL is where entrepreneurs, founders, creators and high performers come to challenge conventional thinking and hear the conversations most people never get access to.
Hosted by Sammy Kennedy, each episode goes beyond the highlight reel to uncover the decisions, failures, mindset and strategies behind people building extraordinary businesses and lives. From multi-million-dollar founders to industry disruptors, you'll discover what it really takes to create something that everyone else thought was impossible.
This isn't motivation.
It's the blueprint for thinking bigger, leading differently and building a life most people will never have the courage to pursue.
If people aren't questioning your vision...
You probably aren't thinking big enough.
New episodes every Monday.
Welcome to DELUSIONAL.
https://www.instagram.com/sammykennedyofficial/
https://www.instagram.com/delusionalwithsammykennedy/
hello@sammykennedy.com.au
Episodes
112 episodes
Sacrificing Everything to Build a World-First Limoncello Brand with Solbevi
He didn't pay himself for two years. He sold a house he didn't want to sell. His girlfriend covered rent, groceries, everything, while he worked night shifts in construction to keep his limoncello brand alive.Today, Solbevi is on Qantas ...
Welcome To Delusional: Why I Ended Beauty Industry Leaders To Build Something Bigger
I just ended the Beauty Industry Leaders Podcast.Not because I'm stopping. Because I finally stopped procrastinating on the rebrand I've been sitting on for months.In this episode I'm telling you exactly why I made the call, what ...
You Are The Problem In Your Business (Here's How To Know)
You blame the economy. You blame your competition. You blame your coaches, your clients, your suppliers, your staff.When you look at the one consistent factor across all of it, it's always the business owner.In this episode I walk...
Busy, Burnt Out, and Nothing in the Bank: The Pricing Problem Nobody Is Fixing
You can be fully booked. Working six days a week. Getting new clients every week from your marketing.And still have nothing left in your bank account.That is not a revenue problem. That is a pricing problem.In this episode I...
Six Things That Took Me From Struggling to Half a Million Dollars in My Personal Brand
Most people think success comes from one big moment.It does not.I made over half a million dollars in my personal brand. I helped build a multimillion dollar business with my family. I turned $1,800 of ad spend into $81,000 in tic...
The New Financial Year Reset: Five Habits Every Beauty Business Owner Needs Before 1 July
If you worked for another company and every single year you worked harder, took on more responsibility, and never once received a pay raise, you would quit.So why are we doing it to ourselves?This is the final episode of the 202...
"Will My Clients Leave?" The Price Increase Question Every Beauty Business Owner Is Scared to Answer
IMPORTANT UPDATE*Please note that some of the stats from Fresha will be incorrect as their surcharge fees have changed since the time of recording.Fresha have changed their fees fromIn-person Previously: 2.29% +...
The Messy Middle: What Business Really Looks Like When Nobody's Watching
It is 9:00 PM on a Friday night and I am sitting in the podcast studio.I am supposed to be packing for Bali. But I need to talk to you first.The last six months have been the hardest season I have gone through in business. A ret...
Your Story Is Already Worth Telling. You Just Don't Know How to Pitch It Yet.
She applied for Big Brother ten times.Ten rejections. Ten "not this time." Ten times she came back anyway.And she eventually got on.That is the entire PR philosophy in one story. Keep going. Stay in the room. Your ...
.png)
The Business Was the Barrier: Tamika Sharp on IVF, Burnout, and Rebuilding on Her Terms
She built a salon she was proud of.She hired a team. She signed a lease. She showed up to treat clients the morning after egg retrievals.Then she ended up in hospital with a heart rate she couldn't bring down.And she was st...
WA Finally Has Its Own Beauty Awards — Here's the Story Behind WASSABA
She applied for awards twice and went home with nothing. No trophy. No feedback. Just the bill.Then she won Australian Clinic of the Year, only the third WA business in history to ever take that title.And now? She's building an en...
.png)
100 Episodes In. $500 in My Bank Account When I Started. Here's the Full Story.
100 episodes.$500 in my bank account when I started.A $25,000 contract I had no idea how I was going to pay for.And a rebrand I've been sitting on for over 12 months.This is it. The full, unfiltered story of how Beauty Indus...
My 79-Year-Old Grandma Taught Me More About Business Than Any Course Ever Could
She came to Australia from Hong Kong with nothing familiar. No friends. No family nearby. No safety net. She built a business with my grandfather and ran it for decades. 👉 And she never once paid herself a salary.This e...
I Got Approached by One of the Biggest Brands in the World — and Turned It Down
A big brand offered me $985 a month to promote their products.Free samples. Commission. Cash incentives.👉 I said no.And in this episode, I explain exactly why.I've invested over $80,000 into this podcast and $3...
He's Raised $60 Million and Says Most Beauty Businesses Are Marketing Wrong — Here's Why
He's raised over $60 million in capital, built an agency from scratch over 20 years, and his brand strategy breakdowns have been seen by hundreds of thousands of people online.But when Sammy asked Es Chandra what advice he'd give his you...
A $50K Loan, a Surprise Pregnancy & the Fitout From Hell — How Isla Grace Built Her Empire Anyway
Her first employee was ready to leave the day after she went on maternity leave.She was 38 weeks pregnant.The stress was so severe her doctor induced her early.And that was just the beginning.In this episode, Samm...
The Story I Tried to Hide Built the Life I Have Today
I don't talk about this much. And honestly, I'm embarrassed by most of it.But when I was interviewed for a book about my family, I was asked about my high school years — and I realized just how much I've been avoiding.The r...
No Room for Failure: Maria Enna-Cocciolone’s Rise to Building 3x Multi-Million Dollar Brands
She put $600,000 of her family's savings into a skincare brand at 42 years old. Her husband said the budget wouldn't stretch to 13 products. Her response? "Then the budget is wrong. Fix it."Three weeks after winning the ABIA Hall of Fam...
How To Develop An Offer That People Will Buy
Most beauty professionals don’t have an offer problem… they have a clarity problem.In this episode, I’m breaking down one of the biggest mistakes I see when service providers step into education, coaching, or courses, trying to teach
The Craziest 72 Hours of My Life (And the Business Lessons I Took From It)
The past 72 hours were some of the craziest I’ve had in both life and business.What started with speaking on an International Women’s Day panel in Perth quickly turned into a last-minute trip to Sydney for BitchCon… all sparked by a coac...
The Power of Personal Brand with Brooke Vulinovich
Brooke Vulinovich joined me back in the Beauty Industry Leaders Podcast studio and this conversation felt extra special. Brooke has been a mentor and supporter through some of the most challenging seasons in my business, including a time...
The Hidden Tax of Self-Doubt in Business
After returning from our Beauty Industry Leaders retreat in Vietnam, I found myself reflecting on something I know so many women in business quietly carry: self-doubt.Even after receiving incredible feedback and seeing the impact the ret...
Grief, Grit and Growing a Global Brand with AMPERNA®
I’m recording the very first episode inside our new Beauty Industry Leaders Podcast studio, and I’m joined by husband-and-wife founders Kiri and Wesley of AMPERNA® - the topical postbiotic, microbiome-friendly skincare brand created for sensiti...
