Delusional

The Power of Personal Brand with Brooke Vulinovich

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0:00 | 1:59:11

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Brooke Vulinovich joined me back in the Beauty Industry Leaders Podcast studio and this conversation felt extra special. Brooke has been a mentor and supporter through some of the most challenging seasons in my business, including a time when I was navigating near-bankruptcy, so it was incredible to sit down and reflect on how far things have come.

We kicked things off with a rapid-fire Q&A where Brooke shared some personal insights, from her favourite travel destinations to her biggest social media pet peeves and the reality behind so-called “overnight success.”

We also spoke about the discipline and consistency required to build a personal brand that actually lasts. Brooke shared how she’s navigated life as a business owner and mum, the lessons she’s learned through years of building her brand, and how she reinvented her business after Social Club through consulting and her Followers to Fortunes Academy.

In this episode:

✨ Why building a personal brand is one of the most valuable long-term assets you can have
✨ Brooke’s biggest social media pet peeves and the truth about “overnight success”
✨ The balance between personal content and client-focused content
✨ Different ways to monetise your personal brand
✨ Why discipline and long-term thinking matter in business

Connect with Brooke

Instagram:  https://www.instagram.com/brookevulinovich/

Website: https://www.brookevulinovich.com/

Resources mentioned in this episode:
Profitable Pricing Calculator: https://beautyindustryleaders.com.au/profitable-pricing-calculator
Breakeven Cost Calculator: https://beautyindustryleaders.com.au/breakeven-cost-calculator
ATO Industry Benchmarks: https://www.ato.gov.au/businesses-and-organisations/income-deductions-and-concessions/small-business-benchmarks/in-detail/beauty-services

Connect with me and join the Beauty Industry Leaders movement:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/
→ https://beautyindustryleaders.com.au/

If you have any questions about the episode, have a burning question you would like me to answer on the show, or want to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/