Delusional
Every founder is called delusional before they're called successful.
The world has never been changed by people who thought realistically.
Every breakthrough, category-defining business and industry leader was once dismissed as too ambitious, too risky or completely delusional.
DELUSIONAL is where entrepreneurs, founders, creators and high performers come to challenge conventional thinking and hear the conversations most people never get access to.
Hosted by Sammy Kennedy, each episode goes beyond the highlight reel to uncover the decisions, failures, mindset and strategies behind people building extraordinary businesses and lives. From multi-million-dollar founders to industry disruptors, you'll discover what it really takes to create something that everyone else thought was impossible.
This isn't motivation.
It's the blueprint for thinking bigger, leading differently and building a life most people will never have the courage to pursue.
If people aren't questioning your vision...
You probably aren't thinking big enough.
New episodes every Monday.
Welcome to DELUSIONAL.
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Delusional
The Hidden Tax of Self-Doubt in Business
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After returning from our Beauty Industry Leaders retreat in Vietnam, I found myself reflecting on something I know so many women in business quietly carry: self-doubt.
Even after receiving incredible feedback and seeing the impact the retreat had, I caught myself questioning whether I deserved to be in the room. That experience reminded me that imposter syndrome doesn’t disappear as you grow, in many cases, it actually gets louder the higher you level up.
In this episode, I unpack what imposter syndrome really is, why it’s actually a cognitive distortion rather than a truth, and the hidden ways it taxes your business growth.
I also share how it commonly shows up for women in business - from underpricing and overdelivering to delaying opportunities, shrinking in high-level rooms, overworking to prove ourselves, and downplaying our authority.
In this episode:
✨ What imposter syndrome actually is and why it intensifies as you grow
✨ The five common types of imposter syndrome described by Valerie Young
✨ How self-doubt quietly limits revenue, visibility, and leadership
✨ Why imposter feelings are often a sign of expansion, not inadequacy
✨ Practical strategies to move through doubt and lead with confidence
If you’ve ever questioned whether you’re truly qualified to be where you are, this episode will help you reframe those feelings and take action anyway.
Resources mentioned in this episode:
→ Profitable Pricing Calculator: https://beautyindustryleaders.com.au/profitable-pricing-calculator
→ Breakeven Cost Calculator: https://beautyindustryleaders.com.au/breakeven-cost-calculator
→ ATO Industry Benchmarks: https://www.ato.gov.au/businesses-and-organisations/income-deductions-and-concessions/small-business-benchmarks/in-detail/beauty-services
Connect with me and join the Beauty Industry Leaders movement:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/
→ https://beautyindustryleaders.com.au/
If you have any questions about the episode, have a burning question you would like me to answer on the show, or want to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/
